Admission Acceptance Packet
Many universities inform students of their admission decisions via email. A printed acceptance letter or packet became either a secondary or non-mandatory option for schools. Seeing this change and trend in higher education, CLU’s marketing team decided to take this as an opportunity to redesign its admission acceptance packet to provide a unique, celebratory admission experience for students.
CLIENT
Office of Undergraduate Admission
ROLE
Graphic Design, Print Design, Project Management
ACHIEVEMENT
UCDA (University & College Designers Association) Design Competition Excellence Award
Photo: Michael DeTerra
Our goal was to reimagine the traditional, formal admission acceptance packet for Generation Z, creating a design that incorporates unique visuals and interactive elements.
‘How can we celebrate admitted students’ achievements and big moments in ways that truly resonate with them?’
Once the envelope is opened, the enclosed cover piece tells an admitted student to get his/her camera ready. When the cover piece is unfolded, a pop-up box comes to life and surprises a student.
The acceptance video/QR code drove over 1,900 unique views with an average time on the page of over 4 minutes.
Accepted students posted the packet on their social media and tagged the Cal Lutheran account to share their excitement and joy. One student who made an enrollment deposit shared via a survey that a pop-up box was one of the elements that stood out the most to them. Some of them noted that they kept boxes as a memento.
Press
Red Paper Plane | University Enjoys 50% Engagement Rate from Print-to-Digital Mailer