Chobra LOGO
William Cho, also known as Chobra within the gaming industry, is a veteran esports producer and talent. After his relocation to South Korea, William decided to get back to game streaming using Twitch. With the need for a personalized brand for streaming, he reached out and requested a logo that could represent his vision, personality, and streaming style.
CLIENT
William Cho
ROLE
Logo Design, Brand Identity
William envisioned creating accessible, positive game entertainment for a streaming audience aged 11–24. He wanted a logo that reflected this vision, with brand traits centered on being approachable, conversational, and educational.
After exploring several concepts, I revisited my notes and realized that William himself embodied the brand’s personality. This insight led me to design a logo featuring a characterized version of William.
