Capital campaigns
California Lutheran University strives to provide the best educational environment where its students can grow as passionate, global leaders. The school’s most recent capital campaigns include Steven D. Dorfman Center and Swenson Science Center.
Printed brochures were designed and produced in support of University Advancement and their work for capital campaigns. They provide great insight and information about each campaign and giving opportunities. University's major gift officers and team members utilized the brochures to promote the campaigns and also to encourage VIPs or prospective donors to make endowments.
CLIENT
California Lutheran University
ROLE
Graphic Design, Print Design
Photo: Michael DeTerra (building photos), Brian Stethem (event photos)
Challenge
The challenge was to create unique and appropriate branding for each capital campaign based on already established slogans and messages. I needed to understand the institution’s educational visions and needs for both campaigns and communicate them to the audience through layout designs, photography, and other visual details.
Steven D. Dorfman Center
School of Management ‘Forward Together’ Campaign
Steven D. Dorfman, the former Vice Chairman of Hughes Electronics and former CEO of Hughes Space and Communications, provided the lead gift for a new building for the School of Management. A print brochure and two inserts were created based on the slogan ‘Forward Together’ to promote this capital campaign. Inspired by the glass curtain walls in the proposed architectural design, translucent shards in the colors white and yellow are used throughout these printed pieces.
Swenson Science Center
Science Initiative “Be a Catalyst” Campaign
The capital campaign for a new science building started from the university’s vision; to provide more experiential learning opportunities for students and increase access to science education for a diverse student population. The color scheme of the brochure, purple and fluorescent pink, comes from the key art on the cover. The featured background images have been treated with the duotone effect in the same colors.
OUTCOME/IMPACT
Steven D. Dorfman Center: The ‘Forward Together’ campaign was put on hold due to the COVID-19 pandemic and ended up not reaching its original goal of establishing a new building. Despite the unexpected challenge, the university and Dorfman’s continued partnership and commitment led to the redirection of the given fund. This made the launch of the new center, Steven Dorfman Center for Innovation & Entrepreneurship, possible.
Swenson Science Center: After years of collective effort, the science initiative campaign was successfully completed and resulted in the opening of a new $34 million science facility. The Swenson Science Center is a three-story, 47,000-square-foot structure with labs and collaborative spaces for students and faculty. The dedication ceremony for the center was held in October 2021.
Science Initiative Dedication Event Materials
