CAres day Logo
Cal Lutheran Cares Day is an annual day of giving that provides the school community the opportunity to make donations for students. These donations will assist students throughout the year by providing academic resources, scholarships, and more. Participants can donate funds to a variety of causes that range from athletics to undergraduate and graduate programs and centers.
CLIENT
University Advancement
ROLE
Branding, Logo Design
Photo: Erin Niemi (event photos)
Challenge
The tagline for the 2021 Cares Day campaign was “Stronger Together”. The university saw the importance of bringing back a sense of community after what students, faculty, and staff have gone through during the pandemic.
The client wanted a fun and fresh logo focused on themes such as caring, community, and togetherness. They also noted that it would be great for a new logo to have continuity with the previous Cares Day logos (to the right). These logos incorporate Enormous Luther, the golden statue gifted to the University by the first graduating class of 1964.
Ideation
Logo options
FINAL LOGO
After careful review and discussion, the client selected the option of two Enormous Luthers holding a heart together with a slight modification. They wanted to preserve the original figure of Enormous Luther with both arms up in the air. This request was incorporated into the final logo.
OUTCOME/IMPACT
The final logo was applied to various print and digital marketing materials, including posters, stickers, website, and more. A total of $1,081,600 was raised during 24 hours with the support of 1,899 donors and 2,584 gifts.
